PACC Quarterly Membership Luncheon

Tracy Kitts
Consultant
Former CAO of the International Economic Development Council
Former CEO & COO of the National Business Incubation Association
 
Customer Discovery 
How do you know what your customers really want? Customer discovery is the art of asking the right questions to fully understand your customers' wants, needs, and pain points. It is an iterative process that can be used by businesses of any size, and in any stage of their development and growth. During this interactive presentation, Tracy will discuss the importance of customer discovery, share best practices, and give tips on how to ask the right questions to move your business forward.


About the Speaker
Tracy has over 15 years experience as a C-level executive in association management and has over 25 years experience in entrepreneurship and entrepreneur support. He has helped start numerous companies and currently runs Tracy Kitts Consulting.

Tracy is currently a product manager at Ohio University. Prior to his current role, he was the CAO of the International Economic Development Council (IEDC), long-time COO of the National Business Incubation Association (NBIA), and director of a business incubation program for nine years. He is a noted expert on entrepreneur support and has contributed to numerous works on industry best practices. He has been asked to speak on topics related to entrepreneurship in countries around the world and has developed, and delivered, train-the-trainer programs on the topic.

Further, Tracy has worked in software development, web application development, early-stage equity financing, and real estate development. He has also done extensive public speaking on building effective teams and respect in the workplace. He has a bachelor’s degree in Human Resource Management and an MBA from Ohio University.