Holiday Shop Local Campaigns are a Win-Win for Pickerington, OH Businesses and the Community

'Tis the season for giving, and what better way to give back to your community than by supporting local businesses during the holidays? Holiday shop local campaigns are a great way for businesses to show their support for the community, while also strengthening the local economy. Here's a closer look at how businesses can make the most of holiday shop local campaigns courtesy of the Pickerington Area Chamber of Commerce.

Support the Community and Give Back During the Holidays

Small businesses are the backbone of the American economy, and they play an important role in communities across the country. During the holidays, businesses can show their support for the community by participating in holiday shop local campaigns. These campaigns typically involve promoting special deals and discounts to encourage people to shop at local businesses. By participating in these campaigns, businesses can help boost foot traffic and sales, while also helping to strengthen the local economy.

How to Launch a Holiday Shop Local Campaign

Launching a holiday shop local campaign is easy, and it doesn't have to be expensive. One of the best ways to promote your campaign is through social media. Create a hashtag for your campaign and encourage people to use it when they post about shopping at local businesses. And don't forget to spread the word by word-of-mouth! Make sure your employees are aware of your campaign and encourage them to tell friends and family about it.

Local Holiday Promotions

There are many ways businesses can promote their holiday shop local campaigns. As we mentioned above, social media is a great way to reach potential customers. You can also promote your campaign through email marketing, direct mail, and even traditional advertising channels like print ads, radio ads, and TV spots. If you really want to get creative, you could even host an event or create a pop-up shop in a high-traffic area like a mall or downtown district. Whatever marketing strategy you choose, make sure you get the word out early and often!

Incentivize Local Shopping

One of the best ways businesses can incentivize shopping locally during the holidays is by offering special deals and discounts. You could offer a discount on purchases made with cash or offer special discounts for customers who mention your holiday shop local campaign. You could also offer free shipping for online orders or give away freebies with purchases. 

Another idea is to create a gift guide with helpful shopping suggestions featuring your products. Use Word to create your guide, then you can use this PDF converter to turn it into a PDF. That makes it easy to share on your website or via email. Whatever incentives you choose, make sure they're attractive enough to entice people to shop at your business instead of at a big box store or online retailer.

Support Other Businesses With Joint Marketing and Co-Hosted Events

Another great way businesses can support one another during the holidays is by joint marketing and co-hosting events. For example, you could team up with other local businesses to create a holiday gift guide that promotes all of your products and services. You could also co-host an event like a holiday party or charity drive. By working together, you can reach more people with your marketing messages and build relationships with other local businesses at the same time.

Holiday shop local campaigns are a great way for businesses to show their support for the community while also boosting foot traffic and sales. There are many ways businesses can participate in these campaigns, from promoting special deals and discounts to co-hosting events with other local businesses. If you're looking for ways to give back this holiday season, consider launching a holiday shop local campaign at your business!